Platinum Group
Platinum Group is a payroll, HR and accounting solutions provider that helps businesses streamline their operational systems and simplify business functions. As part of their initiative to reinforce their brand in the Asheville marketplace, they needed to replace a dated website that presented unclear information and was difficult to navigate. The resulting website repositions Platinum Group as a dynamic, modern company that understands the needs of today’s ever-changing business environment. Using a streamlined user interface and clear messaging that reflects Platinum Group’s level of personal service and expertise, visitors have a more positive impression of the company and better understand their comprehensive scope of services. Deliverables included new Hubspot website, brand identity refresh, print collateral, iconography and social.