The Ally Marketplace

The Ally Marketplace saw an opportunity to act as a catalyst in resolving a key problem facing today’s timeshare industry, namely timeshare exits. Timeshare owners feel locked in and the entire industry suffers from a reputation of mistrust and negativity. The challenge was to deliver a relatable, yet upscale, brand presence to appeal to and engage consumers in a challenging marketplace. The end result is a brand that conveys an endorsed, reputable timeshare exit program with engaging visuals, relevant content and an easy user experience. Deliverables included brand identity, site design and social.